Eden Park is a French brand of upmarket casualwear, with more than 300 shops in over 35 countries. Originally inspired to the rugby style – the founders are ex-champions of this sport – the brand with the pink bow tie caters today also to women and kids, and offers accessories and a home line.

With a retail network constantly evolving and a composite organization including owned shops, franchisees, concessions and e-commerce, Eden Park wished to implement a software that could be easily adopted by all the points of sale, even not owned, to improve operational efficiency, better serve customers and support the dramatic transformation that retail is undergoing.

Read the case study to find out the benefits of Dynamics AX for Retail, specialized and implemented by DataFashion, for Eden Park.

Open PDF